November is National Literacy Month, and Zulily (always a favorite online retailer!) is joining in with its first ever interactive book fair, running now through December 10th, with the ultimate goal being to help those affected by recent major storms (Hurricanes Harvey, Irma and Maria).
So how does it work? First Book, a nonprofit social enterprise that provides new books and other essentials to children in need, is aiding teachers, students and schools affected by the recent hurricanes. There are a lot of stories out there, of books being ruined by flooding and/or mold, and of educators losing access to learning resources because of the storms. Zulily understands and wanted to step in to help. As such, six sales events will feature a curated selection of children's books, and each book purchased will trigger a donation from Penguin Random House to First Book.
Customers can shop the ongoing interactive book fair via the “Buy One, Give One” badge
highlighted on the website and on featured books found in select events.
In addition to that, Zulily will also be offering shout outs on their social channels that will activate a call to action through comments or shares to spark the "Give One" donation from Penguin Random House to First Book. For example, a donation might be made when fans comment on Zulily's Facebook post about their favorite childhood stories.
“We recognize that many of our customers know someone or have been personally affected by the devastation incurred from the hurricanes this year,” said Kerry Gibson-Morris, VP of Home, Hardlines & Licensing at Zulily. “We understand that these major storms can disrupt children’s learning and academic performance, and through our partnership with Penguin Random House and support of First Book, we hope we can provide children, teachers and schools the tools to succeed during these challenging recovery times.”
Visit Zulily.com to learn more and help those affected by the hurricanes. Be sure to keep an eye on their social pages as well! Facebook, Twitter, Pinterest and/or Instagram.
About zulily, llc
Zulily is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more –– for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.