Both theaters are nice, clean, and run current movies. The big difference for us...that child-sized bowl of popcorn my son has in his hand was $8.50. The other theater gives them a whole kid-pk. for $3.50 (popcorn, drink & gummies). That snack was more than his movie ticket, lol.
Therein lies one benefit of being busy...you can charge far less and still make a profit...and the cheaper prices keep drawing people in. I wonder if that's why most people go to the busier theater. I know it's why we will in the future. When four of us are going, big price jumps like that can make a big difference.
Have you seen Free Birds? It was cute, my son kept laughing out loud. That was better than the movie. :)