"What could possibly be surprising about reading/writing blogs?" you might ask.
My answer is: plenty!
Product introduction immediately comes to mind. Some of the products I have tried and will love forever more, that I likely would have never seen if it weren't for blogs are Pediped, See Kai Run, Hugg-a-Planet, Name Your Tune CDs, and EatSmart. And that's just to name the first few that instantly come to mind.
|See Kai Run shoes|
The second thing that comes to mind is the people. I don't think many could argue that there are tons and tons of really fun, interesting, wonderful people who we come across reading blogs or blogging that we never would have if we weren't doing the reading and/or writing. I cannot count the number of people that I know I genuinely LIKE, even though I have never met them face-to-face, and likely will not (for a good number of them).
The most surprising thing about blogging, however, is that there always seems to be something new to learn. Even better, you get to pick and choose, meaning you can do it if you're interested, at the speed you'd like to do it, or you can skip it entirely and still be okay (and who knows, maybe you'll revisit it later). I love that factor! It means you can evolve, grow, learn, expand your blog, and increase your knowledge on so many things...as much or as little as you'd like. That's been the most unusual benefit of blogging that I've come across, and it's been a very welcome surprise.
When you think about blogging, in terms of either reading them or writing one (or more) of them, what surprises have come to pass for you?