Do I care about the Earth? Of course I do, I believe we all do, we live here!
Are you being careful with your product selection in relation to the Earth? Um...until very recently, and still not near enough, the answer for me has been no.
With all of the attention that has been drawn to such matters (hurrah for that), I will admit to an enhanced awareness that has made me far more considerate than in years past, but it does not take much of an inspection, or even a look around my house, to know that the interest has not been near enough.
What I have done is carefully consider how items are packaged; taken major steps to recycle (something we still do, and have done for years); and I have purchased 'green' items from time to time, but quite honestly, that has been the extent of my consideration.
Of course there are a million options for being more environmentally aware today, many of which you can use right in your own home. There is organic skin care, organic farming for healthier eating, packaging that is minimal on your favorite products, and there are green cleaning solutions aplenty. Sometimes there are so many options that it can be intimidating, but I'm starting to know that it is something that is very worth looking into, learning about, and acting upon because we all know little things do add up (for the better or for the worse).